An Introduction to Marketing
Published Apr 19, 2007
Overview
This course is designed to provide an overview of the essential elements involved in the marketing function. It covers the basic aspects of marketing, market research, marketing management and marketing communication (advertising and promotion).
Suitable for
Business owners, marketing staff and individuals not formally trained in marketing, but wanting to gain an understanding of the subject.
Content
- Marketing and marketing concepts
- Difference between marketing and selling
- Marketing mix
- Internal and external market research
- Analysing market research results
- Factors relating to markets, pricing and forecasting
- Product portfolios, life cycles and development
- Advertising, direct marketing and publicity and public relations
- Promotions and merchandising
Duration
Two full days
Certification
Evolve Training Certificate
Cost
£280
If you would like to know more about this An Introduction to Marketing course please phone us on 0845 076 0230 or use this contact form
E-mail addresses and phone numbers supplied to Evolve will not be passed on to any other organisation.
More from Business & Management
Jan 7, 2009
Training Needs Analysis
Designed for: companies who wish to ensure that they are undertaking appropriate training and development that is compatible with their corporate goals.
Training Needs Analysis
Designed for: companies who wish to ensure that they are undertaking appropriate training and development that is compatible with their corporate goals.
Jan 6, 2009
Finance for Non Financial Professionals
Designed for: managers who need to understand the language and basic principles of finance in organisations.
Finance for Non Financial Professionals
Designed for: managers who need to understand the language and basic principles of finance in organisations.
Nov 24, 2008
Celebration of Success
Awards presentation to celebrate the success of support staff who have achieved NVQs....
Celebration of Success
Awards presentation to celebrate the success of support staff who have achieved NVQs....
Sep 5, 2007
Effective Minute Taking
This course guides delegates in the preparation of documentation for meetings, how to record the meeting effectively, styles and wording used when drafting minutes and production of clear, concise and professionally presented minutes.
Effective Minute Taking
This course guides delegates in the preparation of documentation for meetings, how to record the meeting effectively, styles and wording used when drafting minutes and production of clear, concise and professionally presented minutes.
Apr 20, 2007
Time Management
This course focuses on issues of how to prioritise work, how to identify and overcome time wasters and how to effectively allocate/delegate work.
Time Management
This course focuses on issues of how to prioritise work, how to identify and overcome time wasters and how to effectively allocate/delegate work.
Apr 20, 2007
Recruitment and Selection
This course is for managers or business owners who recruit staff but who do not have a human resources or personnel background.
Recruitment and Selection
This course is for managers or business owners who recruit staff but who do not have a human resources or personnel background.